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Discover corporate topics, industry insights, expert tips, and behind-the-scenes projects with big brands that testify to the power of storytelling and collaboration.
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January 2, 2026

The Power of the creative brief: How to write a creative brief

A creative brief, which is also known as a project brief, marketing brief, scope of work, or scope of creative, is a crucial document that lays the foundation for successful creative projects.

January 2, 2026

The video production series with Mediaverse vol. 1

Every professional video starts with one crucial step—understanding the client’s needs. At Mediaverse, we treat the client brief as a blueprint, the key to delivering videos that resonate and achieve the desired goals. During this phase, we focus on asking the right questions. What’s the objective and key message? Who is your audience? What tone and style best suit your brand? By listening attentively and identifying your needs, we align our creative direction with your objectives, ensuring every detail is accounted for before the process begins.

January 2, 2026

The video production series with Mediaverse vol. 2

In the previous posts of this series, we covered scripting, ideation, and conceptualization. Pre-production is where plans transform into action steps. There's a lot that happens behind the scenes in order to maximize budgets and production efforts! Usually, the production days are the costly ones with scheduling constraints, whether on set or just animating, so the more we prepare, the more cost and time-effective we can be!

January 2, 2026

The power of business messaging for SMBs

Effective communication plays a vital role in the success of small and medium businesses. Messaging tools have emerged as popular and influential platforms that enable businesses to connect with their customers on a deeper level.

January 2, 2026

The impact of content marketing on the pharma industry in the US

In the intricate realm of the pharma industry in the Americas, content marketing has emerged as a powerful tool to push for a brand’s success. Known for the sector’s complexity, pharmaceutical brands are leveraging content marketing to simplify their messages and engage their audience in a more meaningful way.

January 2, 2026

The importance of data privacy for agencies

In today’s digital landscape, data privacy has emerged as a pivotal concern for content production agencies. The information handled by agencies encompasses a vast array of sensitive data, from client details to proprietary content, making robust data privacy measures an absolute necessity.

January 2, 2026

Stop working to work better

In a world where productivity and constant work are highly valued, it may seem counterintuitive to suggest that pausing work could actually improve our ability to work. However, more and more studies and personal experiences show that disconnection and rest are essential for maintaining a healthy mind and body and for performing our best at work. So, how does rest improve work performance?

January 2, 2026

The future is here: 7 marketing content trends for 2025 that you can’t ignore

It’s 2025, and content marketing is looking sharper, smarter, and sassier than ever. If you want your brand to keep trending (and not get left behind with MySpace), here are the hottest content marketing trends you need to jump on ASAP

January 2, 2026

Social media video production tools & techniques

Video marketing has become a powerhouse in the digital landscape, with highly positive statistics from reputable sources like HubSpot and Wyzowl showcasing its impact. Studies reveal that video content generates higher engagement rates, improves conversion rates, and enhances brand recall significantly.