The Company / Program

Cal-Opex was a mid-size company dedicated to providing calibration and maintenance services to the pharmaceutical and life-science industry. Founded by an Irish family, the company grew at a fast pace thanks to their expertise and the pharmaceutical companies' needs.

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The challenge

Cal-Opex’s services and value proposition started to expand, and the need for a new name to better describe the scope of their brilliant team of experts came up in the midst of the Covid-19 pandemic. With this new name, they needed a video to effectively communicate the reason behind the change, and at the same time, describe their new approach to new and potential clients. 

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The solution

It was easy for us to accomplish the objective since they were very clear on what they wanted to communicate; they just needed a little help from their friends at Mediaverse to execute it.

We decided to honor their great success story and simplify the message with a clean minimalistic video but with sophisticated and sleek animation where the star was the new company, NEXA EAM. The video was shot in Pennsylvania, with the difficulties of shooting during a global pandemic, edited in Mexico, and animated in Argentina, with a fast-paced process and hand in hand with our client.

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The result

The video was well accepted by internal and external audiences; the new name was a success, and the video helped with attaining new clients and played a role in Nexa’s buyout by Transcat, a US national company, an expert in calibration and equipment for the life-sciences industry.