Content creation retainer: have you caught on yet?

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We all know it: we live in the content era, where content is a strategy and a product itself. It drives brand recognition, customer engagement, and business growth. For major industries like tech, pharma, and consumer goods, leveraging a content creation retainer with a trusted partner can be an absolute game-changer. But how exactly does a retainer work?

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What Is a Retainer 

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A content creation retainer is a long-term agreement with a content agency that covers the production of a variety of content types - from compelling writing and high-quality video production to engaging how-to materials, impressive keynotes, captivating animation, and eye-catching graphic design. All this for a flat rate. But - why would you choose a retainer model? Let’s explore some of its benefits: 

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1. Consistency in Brand Voice

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In the realm of marketing, consistency is crucial. Most likely, you don’t have time to walk different content teams through your brand personality each time you need to create a new piece. But with a dedicated team working under a retainer model, you basically have an integrated team that understands your brand inside out and can maintain a consistent tone, committed to constantly studying your brand’s style and messaging across all content formats.

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2. Cost-Effectiveness

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When you opt for a content creation retainer, you get access to a wide range of expertise and skills at a fraction of the cost of hiring individual specialists or maintaining an in-house team. Plus, with a retainer, you pay a fixed monthly fee, making budgeting simpler and more predictable. At Mediaverse, we offer the added value of cost-efficient production in Latin America, cheaper and better.

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3. Streamlined Approvals and Enhanced Workflows

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Working with multiple freelancers or agencies can often lead to communication headaches. With a content retainer, you have just one point of contact who manages all your content needs. This not only simplifies communication but also makes the approval process more efficient. On top of this, a retainer brings all the workflows that an agency already has implemented (workflow tools, collaboration tools, etc.) to you, helping to solidify all deliverables with internal checks, delegation, and transparency.

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4. Tailored, End-to-end Services

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Whether you're a tech company needing to explain complex concepts, a pharma business dealing with regulatory compliance, or a consumer goods brand wanting to showcase your products, a content creation retainer provides end-to-end services that will save you time and money. Need a video shot in Hong Kong? Need to add Spanish and Chinese to your landing page? Guess what, the retainer covers it, and the team will organize it all for you. 

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5. Flexibility and Adaptability

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We all know it. In the corporate world, needs and objectives can change without any warning. A content creation retainer offers the flexibility to adapt to these changes, because they are aligned with your goals and make it their priority to be responsive. At Mediaverse, we incorporate the Agile Methodology and Scrum framework to our workflows, offering agility to help you quickly navigate changing priorities and deadlines on time, fuss-free. 

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In Conclusion

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By providing consistency, cost-effectiveness, streamlined processes, tailored services, and the flexibility to adapt to changing needs, a content creation retainer is an excellent solution for businesses looking to make a significant impact with their marketing efforts. Empower your brand to connect, engage, and grow like never before. Right, so where do you find a solid content retainer? Contact us to find out how we can collaborate!

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Keywords: Content retainer, content creation, marketing content, corporate content, storytelling, B2B content, tech, pharma, consumer goods.