How does content marketing help SEO?

Does content marketing benefit SEO? In a world where 75% of users don’t scroll past the first page of Google search results (SERPs), incorporating SEO into your content marketing strategy is crucial for improving visibility and getting on the first page of Google results.

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First, What is SEO?

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Search Engine Optimization (SEO) refers to optimizing your website and its content to rank higher in search engine results. The goal is to increase organic (non-paid) traffic to your site by making it more visible to search engines like Google, Bing, and Yahoo.

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And What is Content Marketing?

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Content marketing, on the other hand, is the strategic approach of creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. The content can take various forms, including blog posts, videos, infographics, podcasts, and social media posts. This is an essential marketing strategy for companies and big brands to stay relevant and competitive.

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Why Content is Important for SEO

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Simple, you won’t rank without it. Content is the backbone of SEO and when search engines crawl your website, they look for relevant and valuable content that matches the user's search intent. On the other hand, SEO helps boost the reach of content. 

Not only does content provide the opportunity to include keywords and phrases that people are searching for, but it also helps search engines understand the relevance and context of your website. Well-optimized content increases your chances of ranking higher in search results.

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This is How Content Marketing Helps SEO

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1. Good Content Generates Valuable Backlinks: One of the key factors that search engines consider when ranking websites is the number and quality of backlinks pointing to them. When your website content is valuable, informative, and engaging, other websites are more likely to link back to it. These backlinks act as votes of confidence and signal to search engines that your content is trustworthy and authoritative.

2. Good Content Brings Shares, Traffic, and Credibility: Content marketing involves promoting your content through various channels, including social media, which increases its visibility and reach, potentially attracting more visitors to your website. Social signals, such as likes, shares, and comments, also contribute to your website's credibility in the eyes of search engines.

3. Improved User Engagement and Boost Retention: Engaging and high-quality content keeps users on your website for longer periods, increasing their dwell time. Search engines interpret this as a positive signal, indicating that your website provides valuable information and a satisfying user experience. The longer users stay on your website, the higher the chances of them converting into customers or taking desired actions.

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Conclusion: Contributing to a Better User Experience

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Remember, it’s all about contributing to a better user experience and offering value that people seek or anticipate. By creating valuable and relevant content, you not only attract more organic traffic but also contribute to a better user experience. 

Need a hand or a brainstorming session with an experienced content team? Send us a message today!

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Keywords: Content marketing, SEO, content marketing, B2B content, search intent, user experience, content optimization, backlinks, user engagement, content creation.