What’s the difference between content marketing and content writing

If you’re wondering, “Does my company need content marketing or content writing?” you’ve come to the right place. In today's digital landscape, creating compelling and engaging content is essential for businesses to connect with their target audience. Let's dive into content marketing vs. content writing and explore how these two concepts work together to help you achieve your marketing goals.

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What is Content Marketing

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Content marketing is the art of creating and sharing valuable and relevant content consistently to attract and retain your target audience. It goes beyond traditional advertising and focuses on building a relationship with your customers through educational, informative, and entertaining content. 

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Good Content Marketing Examples 

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Meta, a leading technology company, excels in content marketing with their product videos. These videos effectively showcase the features and benefits of their offerings, engaging and educating their audience, and driving customer action.

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What is Content Writing

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Content writing, on the other hand, is a specific aspect of content marketing that focuses on the written word. A content writer uses descriptive language to compellingly communicate your brand's message to your target audience.

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Good Content Writing Examples

Meta's written success stories provide compelling narratives highlighting their products' positive impact. Apple's website is another excellent example, with clear and persuasive language that captivates its audience.

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The Correlation Between Content Marketing and Content Writing

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Content marketing provides the overarching strategy and framework for your content efforts, while content writing focuses on creating engaging and persuasive written content. Together, they form a powerful combination that helps you effectively engage your audience, establish brand authority, and drive customer action. 

While content writing alone can support your brand's written content needs, it is essential to incorporate content marketing strategies to ensure your content reaches the right audience and achieves its intended objectives.

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Content Marketing and Content Writing Watchouts

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When it comes to content marketing, it is crucial to analyze the market, competitors, and keywords to determine which types of content will resonate with your audience. Developing a content publication calendar and identifying the most effective distribution channels to reach your target audience is also essential for content marketing. 

As for content writing, establishing a brand voice is an essential element of content writing. You create a cohesive and recognizable brand image by maintaining a consistent brand voice across all written content. Content writers often work closely with content marketers or strategists to ensure their writing aligns with the overall content marketing strategy.

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Behind Every Piece of Good Content is a Content Writer

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To successfully connect with your audience, it's crucial to understand their needs, address pain points, and offer value through your content. By incorporating both content marketing and content writing into your overall marketing efforts, you can build a strong connection with your audience, establish brand authority, and drive profitable customer action.

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Glossary:

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• Content marketer: Someone who oversees the entire content marketing process.
• Content strategist: Someone who performs market, competitor, and keyword analysis to determine which types of content should be created.
• Content writer: Someone who creates content based on the instructions provided by the content marketer or strategist.
• Copywriter: Someone who specializes in persuasive writing aimed at driving immediate action and entering the sales process.
• SEO: Search Engine Optimization, the process of improving website visibility and driving organic traffic through search engine results.

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Looking for a content team near you? Send us a message and let’s discuss content strategies and solutions! 

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Keywords: Content marketing, content writing, brand authority, content marketing strategies, brand voice, content marketer, content strategist, content writer, copywriter, SEO.