March 2025

Event opening video CDMX 2025

Unico’s Mexico event in February 2025 marked an extraordinary milestone by announcing its acquisition of Trully, a move designed to revolutionize Banking and Fintech across Mexico and LatAm. To celebrate and communicate this momentous transformation, our team conceptualized and produced the event's opening video, setting the stage for discussions on Unico's innovative solutions and their unparalleled value to the financial ecosystem. This collaboration, our first with Unico, involved seamless coordination with Alter Ego Agency for full photo and video coverage, elevating the event’s narrative.

The Challenge

The challenge was aligning the video production with Unico’s vision while also showcasing the immense benefits of this acquisition to banks and fintechs. With Unico already a trusted global identity infrastructure, handling over one billion verifications annually and preventing $14 billion in identity fraud in 2023, the messaging had to reflect their leadership and vision for growth in LatAm’s dynamic financial sector.

The Solution

We developed a compelling storytelling approach to create a visually striking opening video. By integrating Unico’s identity as a global fraud prevention leader and Trully’s complementary innovation, the video illuminated how this acquisition would enhance the industry’s efficiency, security, and user experience. Our collaboration with Alter Ego ensured 360-degree event coverage with bold visuals in line with Unico’s brand.

The Result

The launch video set the tone for an impactful event, resonating with attendees and emphasizing Unico’s dedication to advancing financial services. This project not only celebrated a groundbreaking acquisition but also established a new partnership for us with Unico, showcasing our ability to deliver high-caliber productions in collaboration with esteemed partners like Alter Ego Agency. The event reinforced Unico’s position as an industry leader driving innovation in LatAm’s financial landscape.

The Recap

We didn't just open an event; we visualized a transformation. By merging Unico’s global power with Trully’s local innovation, we set the pulse for the future of Fintech in Latin America.

Ultimately, the success of this project lay not only in capturing spectacular imagery but in our ability to operate with the same precision and speed as a Formula 1 pit crew. We successfully transformed a high profile corporate event into a cohesive visual narrative that not only celebrated Oracle’s sponsorship but reaffirmed its position as a driver of innovation and performance in the business world.