December 2024

Meta #MetaVerified

Meta Verified is a paid subscription from Meta that gives businesses the blue checkmark on Instagram and Facebook to boost visibility, protect against impersonation, and gives business owners access to better customer support. It's a long-awaited program from Meta for professionals and businesses around the globe, essentially, a VIP pass for creators and brands who want more reach and credibility.

The Challenge

The client needed a short and catchy sizzle video that aligned with already released materials to drive excitement, highlight the advantages of the blue checkmark, with a quick-paced step-by-step that not only informs, but entertains. We had to make speedy tweaks to the video as there were product and design-related changes throughout production (something we don't love but also don't fear!) and we had to manage varying needs of different stakeholders as this was a high-interest, high-impact Meta product.

The Solution

We studied existing assets to absorb Meta Verified's unique look and feel, and then drafted a short, visually-led script to keep the key messaging concise but spot-on. The production team had regular meetings to ensure everyone was aware of the latest updates and changes, and we explored different ways to elevate the visuals for better engagement whilst showing off our chops in a fun, Mediaversian way.

The Result

A jazzy, eye-catching video that incorporated brand guidelines, product-specific designs, step-by-step instructions, and very important key messages and product values to communicate Meta's offering to businesses around the world, all in less than a minute.

The Recap

Ultimately, we delivered more than just an instructional video; we created a high-energy visual experience that simplified a complex global launch. By balancing Meta’s rigorous brand standards with our own creative agility, we proved that even with constant product updates, a "Mediaversian" approach can turn a technical step-by-step into a compelling invitation to grow.

Ultimately, the success of this project lay not only in capturing spectacular imagery but in our ability to operate with the same precision and speed as a Formula 1 pit crew. We successfully transformed a high profile corporate event into a cohesive visual narrative that not only celebrated Oracle’s sponsorship but reaffirmed its position as a driver of innovation and performance in the business world.