September 2022

WhatsApp + Salesforce integration

We were commissioned to tell the story about the strategic alliance between the world’s largest CRM company and the messaging platform with over 2 billion users: a true power couple. With this collaboration, businesses will now be able to build WhatsApp messaging experiences for their customers and easily manage them from the Salesforce platform.

The Challenge

The goal was to create a short video announcing the strategic alliance between WhatsApp and Salesforce that would be showcased at the Dreamforce 2022 event in Silicon Valley. The video needed to work as an exciting announcement, but also as a demonstration of what this alliance entailed in practice for businesses and consumers, and for Salesforce.

The Solution

Fiding a coherent sequence of stock footage, we created a short video showing the user's experience buying a product via WhatsApp, and how the selling company (Northern Trail Outfitters) created and tracked the process through Salesforce. Scripting, extensive hours of animation, creating a fictitious business and all its products, and off-screen recording are some of the stages that we went through to make this story happen.

The Result

The video got more than 90 press mentions, 32.000 blog post views, and 3.000 booth leads at the event.

The Recap

We didn't just announce an alliance; we visualized a "power couple" in action. By transforming a complex technical integration into a seamless consumer story, we helped WhatsApp and Salesforce capture the spotlight at Dreamforce, proving that clear storytelling is the ultimate bridge between global platforms and real business leads.

Ultimately, the success of this project lay not only in capturing spectacular imagery but in our ability to operate with the same precision and speed as a Formula 1 pit crew. We successfully transformed a high profile corporate event into a cohesive visual narrative that not only celebrated Oracle’s sponsorship but reaffirmed its position as a driver of innovation and performance in the business world.